Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how ashdowncarehome.co.uk ("we", "us", "our") collects, uses, and protects your personal information when you visit our website and interact with our casino and paysafecard affiliate content.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and contact details when you voluntarily submit forms or contact us.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction with affiliate offers.
How We Use Information
We use the information we collect for the following purposes:
- Analysing website traffic and user behaviour to improve site performance and user experience.
- Tracking affiliate conversions and commissions from casino operators and related partners.
- Personalising content and recommendations based on your interests.
- Communicating with you regarding updates, promotions, or changes to our services.
- Complying with legal obligations and preventing fraud or abuse.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for site functionality (e.g., session management).
- Analytics Cookies: Track user behaviour to help us understand how visitors use our site.
- Affiliate Tracking Cookies: Used by casino partners to attribute conversions and track referrals.
- Marketing Cookies: Enable targeted advertising and retargeting across other platforms.
You can opt out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. Please note that disabling cookies may affect site functionality and our ability to track affiliate commissions.
Third-Party Links
Our website contains links to casino operators, payment providers (including paysafecard), and other affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. We recommend reviewing their individual privacy policies before providing any personal information or engaging in gambling activities. These external sites operate independently and are subject to their own terms and conditions.
Your Rights
Under UK and European data protection law (UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your personal data (subject to legal limitations).
- Right to Restrict Processing: You can request that we limit how we use your information.
- Right to Data Portability: You can request your data in a portable, machine-readable format.
- Right to Object: You can object to direct marketing, profiling, and certain processing activities.
- Right to Withdraw Consent: You can withdraw consent to processing at any time.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Typically:
- Contact information is retained until you request deletion or opt out.
- Affiliate tracking data is retained for up to 90 days or as required by our casino partners.
- Analytics data is retained for up to 26 months.
- Legal and compliance records are retained for up to 7 years.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how we handle your information, please contact us:
Email: privacy@ashdowncarehome.co.uk
We will respond to your enquiry within 30 days of receipt. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).